THIS IS THE HEART OF DOWNTOWN.

Parcel 5 represents the center of Midtown development in downtown Rochester. Located directly on Main Street, the former home of Midtown Plaza has had a long tradition of shared public space that has gathered Rochesterians and suburbanites for decades. We hope to revive the heart of Downtown by creating a place where the community can gather and demonstrate activity in all seasons.  

THIS IS A PLACE FOR CULTURE.

This will be a public square where culture can thrive through local and regional participation by bringing a mix of art, music, theatrical productions, festivals, makers, food and recreation. This will represent the best of what our city offers through our local fare and flavor. This is a place where we can pause, reflect, and play in a greenspace while we admire the urban landscape that surrounds us – giving us a place to belong in downtown.

THIS IS A CENTER FOR ENTREPRENEURSHIP.

This is where new opportunities can be discovered as we celebrate a new small business core and center for downtown commerce.  A phased approach to retail development will enable flexible and modular locations for restaurants, beer gardens, makers, artists and vendors. Together we will reanimate the Midtown core with both direct and indirect positive economic impact.

 

THIS IS A VISION FOR ROCHESTER.

We want to change the entire conversation about downtown Rochester. This is a limited and rare chance to reshape our urban core. Our goal is to create a shared public place where all can gather, shop, play, and rest. We need a central place where there can be something to do in all seasons as we benefit our city through recreation, economic impact and social connection. We need to prevent the creation of exclusive use development that prohibits our city from having a true public square, and we need your help to encourage the City to support our future vision for Rochester.

THIS IS A PUBLIC PROPOSAL.

On September 9th, 2016 we will submit our proposal to the Mayor and City of Rochester in response to the Request for Proposal (RFP) for Parcel 5. We need your help. We are seeking to demonstrate strong community support for our Rochester Visionary Square project. We are a passionate team of entrepreneurs, marketers, planners, urbanists, creatives, artists, musicians, architects, developers and engineers who are volunteering our time and resources to transform the heart of our city. Click below to add your name to the proposal and share the vision (and this site) with others. Contact us if you’d like to be involved.

Parks and squares can sometimes be viewed as a frivolity, an unnecessary drain on resources or use of precious urban space. Nothing could be further from the truth. In fact, parks and squares reward investment disproportionately. If developed as “places” and planned around major public destinations, they build local economies, civic pride, social connection, and human happiness — all precious commodities in an increasingly congested urban landscape.
— The Project for Public Spaces